Imagine it, produce it, publish it — and it ships with its own audience.
A complete studio where creators make entire films with multiple AI models, and viewers discover and watch those films on the same platform. A film here is a living structured object, not a folder of clips.
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Made with Firefly Reels
Generated here, start to finish. Sound is off until you turn it on.
Four layers, one pipeline
Every other tool owns one slice. Nobody owns idea → structured film → audience.
Create
Image, video, audio and character tools with pro controls. Shop for a look from 64 styles instead of typing style prompts.
- ·Text/image/video-to-video
- ·Performance transfer
- ·Trainable custom styles
- ·Cost estimate on every button
Produce
Persistent Universes with Character, World, Prop and Story Bibles. Continuity that actually holds across a feature.
- ·Character State Machine
- ·Shot Engine + storyboard gate
- ·Media Graph cascades
- ·AI-native timeline
Distribute internally
A Netflix-style network with admin approval, creator channels and a quality bar that keeps the catalog out of slush-pile territory.
- ·Genre rows + semantic search
- ·Two-stage moderation
- ·Creator channels
- ·Monthly film festival
Distribute externally
Download in any format, or push straight to your linked social accounts with per-platform auto-formatting.
- ·OAuth credential vault
- ·Auto re-crop + captions
- ·AI-disclosure flags
- ·Campaign scheduler
Everything it does
152 features across ten areas. Each one in a sentence, with an honest note wherever something needs a key to reach its full function.
Create
Images and video from a prompt, a reference, or a whole script.
20 features →🎥Film Studio
A film is a structured object with real dependencies, not a folder of clips.
37 features →📖Where the story comes from
Start from an idea, a script, a book, or a product photo.
11 features →🔊Voice and sound
Cast a voice, hear it, then use it everywhere.
11 features →🌍Every language
Because we hold the script and the voices, a dub is a re-render.
6 features →⚡The Model Router
Ask for a capability. It picks the model, and tells you why.
13 features →📤Delivery
Ship it — here, to your editor, or to every platform at once.
10 features →📺The Theater
Your film ships with an audience.
14 features →🛡️Safety and rights
The parts that decide whether you can actually publish.
8 features →⚙️Platform
Teams, automation and running it yourself.
22 features →The core idea
Vibe directing is the interface.
The Media Graph is the memory.
Chat-driven creation is the expected UX now. The difference is what sits underneath. A chat thread remembers a conversation. Firefly Reels's Director reads and writes a persistent, dependency-aware Universe — so every conversational note becomes an auditable, reversible, cascade-able edit.
That is why this can direct a 90-minute feature or a whole season, not a five-minute clip.
Change John's jacket from black to red.
Resolved through the graph: Character → Wardrobe → Black Jacket.
That touches 37 shots across 6 scenes. Motion, camera, lighting and performance are preserved — only the wardrobe reference is re-resolved.
Estimated cost: 248 credits in Cinema mode · 41 credits in Economy. Proceed?
Nobody types style prompts. They shop for a look.
All 64 styles render the same canonical reference scene, so you compare apples to apples. Hover any card.
